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Your February Financial To-Do List

February Savings TipsJanuary has come and gone. You may or may not have stuck to your resolutions, but the good news is that February is here. Now is the perfect time to hunker down and get your monetary ducks in a row. Here are a few things to put on your agenda to get your financial house in order.

Pay Off Holiday Debt

Yes, it was fun to go shopping for holiday gifts, but those interest rates are high – you’ll want to pay your balances off as quickly as possible. And here’s a tip: you can make more than one payment per billing period. In other words, instead of waiting for your next paycheck, pay some of the balance now and some later. This will reduce the interest you’d pay if you waited two more weeks to pay in full. This way, you can actually pay your credit card bills more frequently and pay less over time. While you’re at it, look for lower interest rates and transfer those balances. All it takes is a Google search for “zero balance transfer credit card offers,” and you’ll find what you need in no time.

Start Working on Your Taxes

April will be here before you know it, so getting a jump on taxes is a smart idea. Also, filing early will give you more time to figure out how much you owe, if anything. If you want to take the guesswork out of preparing your taxes, you might consider hiring a tax professional. When you make your selection, ask for a price quote. Some tax preparers often want to see which forms you need before they work on your taxes, but you can still ask for a list of fees for various types of tax help to get a ballpark idea. Here’s a red flag: if someone says they’ll base your fees on a percentage of your refund, run away. This is a violation of IRS rules.

Get a Free Credit Report

All the big reporting companies – Equifax, Experian, and TransUnion – offer a free report one time every 12 months. So why not find out? When you see the truth of your credit report, it can motivate you to change some habits, like paying earlier, more often, and on time. No one likes late fees.

Save on a Gym Membership

In January, you probably got pummeled with lots of solicitations for a gym membership at low, low prices, but in February, the prices are even lower. If you don’t want to commit, you can sign up for a trial run. You can even negotiate a deal if you ask to speak to the manager. Finally, some gyms will offer you a deep discount if you agree to use the facilities during off-peak hours or on certain days. Flexibility is the key!

Buy Things on Deep Discount

With high prices and high-interest rates, it makes sense to check out all the price cuts on Consumer Reports. On this site, you’ll find all the good stuff: cars, home and garden supplies, appliances, electronics, and more.

These are just a few of the items you can put on your financial to-do list. All it takes is carving out some time and getting started. Once you get going, you’ll probably make more progress than you ever dreamed.

Sources

https://www.consumerreports.org/personal-finance/february-financial-to-do-list/

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New Email Deliverability Rules: Reaching Gmail and Yahoo Subscribers in 2024

New Email Deliverability Rules Gmail and YahooEmail marketing remains the most powerful and effective tool, especially for its high ROI, reach, and engagement. It plays a significant role in business growth. However, more stringent measures are necessary due to evolving threats, hence the recent email deliverability requirements.

Starting this February, major email providers Gmail and Yahoo are implementing stricter email deliverability rules to combat spam and protect user inboxes. This announcement was made by both Google and Yahoo on Oct. 3, 2023, indicating a united effort to enhance email security.

Initially intended for bulk senders (marketers, businesses, and individuals) sending more than 5,000 emails a day, it also applies to senders who send regular emails to their subscribers and meet criteria as per the updated Google Email Sender Guidelines.

Although it may sound strict, there is nothing to worry about. By understanding the rules and adopting best practices, you can ensure your messages land safely in your subscribers’ inboxes.

Key Rules to Remember

  • Domain Authentication is Paramount – Implement security protocols, including Domain Keys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication, Reporting and Conformance (DMARC) to verify your sending domain and prevent spoofing. DKIM digitally signs emails for verification. SPF confirms that sending domain authorization prevents spammers from impersonating and sending messages from your domain, while DMARC specifies the handling of unauthenticated emails. Basically, these protocols confirm your sending domain as legitimate and not from a malicious email spammer or phisher. Although these protocols have been previously considered best practices, many senders have unknowingly or knowingly bypassed them. Some have ignored them, considering them challenging to deploy. Hence, the step to enforce them as mandatory requirements.
  • One-Click Unsubscribe is Mandatory – Make it easy for subscribers to opt out with a clear and accessible unsubscribe link in every email. The unsubscribe requests must be honored within 2 days. You can add an unsubscribe button to the header, whereby recipients can unsubscribe easily instead of marking an email as spam. This will ensure email deliverability is not harmed. Allowing easy unsubscribe also offers the benefit of having an email list of quality subscribers.
  • Maintain a Low Spam Complaint Rate – Keep your spam complaints below 0.3 percent (ideally, this should be below 0.1 percent) to avoid landing in the spam folder or getting blacklisted. Failing to comply with the spam complaint threshold could put the sending domain under review, restricting your email reach.

Beyond the Rules: Deliverability Best Practices

  • Clean and Permission-Based Email Lists – Send only to subscribers who have opted-in, and keep your list clean by removing inactive users and bounced addresses.
  • Personalization and Segmentation – Tailor your emails to individual preferences and segment your list based on demographics, interests, or engagement levels.
  • Mobile-Friendly Design – Ensure your emails are optimized for mobile devices, as most users check their email on smartphones.
  • Subject Line Optimization – Craft compelling and relevant subject lines that invite users to open your emails.
  • Craft High-Quality and Engaging Content – Provide relevant and valuable information to maintain audience interest and avoid being marked as spam.
  • Avoid Spammy Tactics – Avoid excessive images, ALL CAPS text, and misleading content.
  • Engagement and Reputation – Encourage engagement by asking questions, including social media links, and providing valuable content. Positive user interactions improve the sender’s reputation.

Consequences of Ignoring the Rules

Failing to adhere to the new rules can have severe consequences, including:

  • Emails Landing in Spam Folders – Your messages may never reach your intended audience.
  • Domain or IP Blacklisting – Repeated violations can lead to your domain or IP address being blocked by email providers.
  • Decreased Sender Reputation – This can negatively impact your future deliverability rates, affecting domain reputation and overall business performance.

Adapting to the New Landscape

Although these requirements may seem overwhelming, they represent an opportunity to improve your email marketing practices and build stronger relationships with your subscribers. By prioritizing sender authentication, clear communication, and valuable content, you can ensure your emails reach the right inboxes and achieve your marketing goals.

Remember, staying informed about email deliverability best practices and adapting to evolving regulations is crucial for successful email marketing in today’s landscape.

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Averting a Government Shutdown, and Reinforcing Air Travel Infrastructure, Weather Alert Systems and National Defense Initiatives

Making further continuing appropriations for the fiscal year ending Sept. 30, 2024, and for other purposes (HR 2872) – Passed by both branches and signed by the president on Jan. 18, this is the third temporary resolution designed to avert a government shutdown until Congress can agree on appropriations for fiscal year 2024. The bill extends the government funding deadline to March 1 for four appropriations bills and another eight until March 8.

Airport and Airway Extension Act of 2023, Part II (HR 6503) – This bipartisan bill was introduced on Nov. 29, 2023, by Rep. Sam Graves (R-MO). It extends certain Federal Aviation and Administration (FAA) programs and activities through March 8, namely the Unmanned Aircraft Systems (UAS) test site program and the remote detection and identification pilot program, weather reporting programs, the Remote Tower Pilot Program, and the Essential Air Service Program. The bill also extends authorization for the Airport Improvement Program (AIP) that provides grants for planning, development, and noise compatibility projects at certain public-use airports and extends the FAA’s authority to collect taxes on aviation fuel and airline tickets to support the Airport and Airway Trust Fund (AATF). The bill passed in the House on Dec. 11, in the Senate on Dec. 19, and was signed into law by President Biden on Dec. 26.

National Defense Authorization Act for Fiscal Year 2024 (HR 2670) – This bill incorporates provisions from a wide range of legislation introduced throughout 2023. It authorizes fiscal year 2024 appropriations and policies for: the Department of Defense (DOD); military construction; national security programs for the Department of Energy (DOE) and the Maritime Administration; the Defense Nuclear Safety Board; and the Naval Petroleum Reserves. Note that this bill does not provide appropriations but merely authorizes funding from an approved budget. The Act was introduced by Rep. Mike Rogers (R-AL) on April 18, 2023. It passed in the House on July 14 and the Senate on July 27. A conference report of the final text was produced and approved by both houses in December, and the Act was signed into law on Dec. 22, 2023.

Testing, Rapid Analysis and Narcotic Quality (TRANQ) Research Act of 2023 (HR 1734) – This bipartisan act was introduced on March 23, 2023, by Rep. Mike Collins (R-GA). It initially passed in the House on May 11, passed in the Senate with changes on June 22, was finalized in the House on Dec. 4, and enacted on Dec. 11. The bill directs the National Institute of Standards and Technology (NIST) to support research and other activities related to psychoactive substances such as fentanyl and a veterinary tranquilizer called Xylazine. Colloquially referred to as the zombie drug, this substance has proliferated in communities throughout the country and places law enforcement officers at great personal risk during confiscation.

A bill to amend the Federal Election Campaign Act of 1971 to extend the Administrative Fine Program for certain reporting violations (S 2747) – This bill extends authorization to the Federal Election Commission Administration Fine Program to enforce penalties for late and/or non-filed campaign finance disclosure reports. The legislation was introduced by Sen. Amy Klobuchar (D-MN) on Sept. 7, 2023, and passed in the Senate on the same day. It passed in the House on Dec. 11 and was signed into law on Dec. 19, 2023.

NWR Modernization Act of 2023 (S 1416) – This bipartisan bill instructs the National Oceanic and Atmospheric Administration (NOAA) to update the NOAA Weather Radio All Hazards (NWR) network of radio stations that broadcast 24-7 weather information, including weather warnings, watches, and forecasts. It has become imperative to beef up the coverage and reliability of radio stations – particularly in rural and underserved communities – via repairs, software upgrades, additional equipment, and alternative means of transmissions, as well as other potential improvements. The Act was introduced on May 23, 2023, by Sen. Maria Cantwell (D- WA). It passed in the Senate on Dec.18 and currently lies in the House.

National Weather Service Communications Improvement Act (S 1414) – This bill is designed to update the current in-house instant messaging service (NWSChat) that has been in use since 2008 by NWS forecasters. In the wake of increased severe weather events, wildfires, and climate-related emergencies across the country, it is necessary to use more reliable, updated state-of-the-art communications and real-time alerts in order for local communities to keep families, homes, and businesses safe and secure. This Act would require the NWS to adopt a new instant messaging service by October 2027. The bill, also introduced by Sen. Maria Cantwell (D-WA) on May 3, 2023, passed in the Senate on Dec. 18, 2023. Note that there is a similar bill in the Senate sponsored by Sen. Ted Cruz (R-TX) as well as a bipartisan version in the House.