Contribution margin after marketing (CMAM) measures how much money is generated per unit retailed after factoring in a company’s variable costs, along with marketing costs.
It’s analogous with contribution margin, however, a business must factor in marketing costs the company experiences when publicizing a good to likely consumers with details on the business’ wares. This metric determines how well net sales can satisfy expense obligations and what percentage of net sales may remain to satisfy fixed expenses.
Comparing Variable Versus Fixed Costs
Variable costs, as the name implies, are expenses that rise and fall according to output quantities. Fixed costs, conversely, are expenses that don’t change despite variation of production quantities. Understanding these concepts is helpful when calculating CMAM to see how both types of expenses impact the different calculations.
It can also be determined on a per-unit basis to help a business understand how a single product unit contributes to the company’s comprehensive profits. One can calculate the CMPU (contribution margin per unit) as follows to provide a more granular analysis:
What separates variable costs (including marketing expenses) from the sales revenue is CMAM. The balance is profit along with fixed costs. To calculate if a business saw a net loss or profit, the formula is:
Net Operating Profit = CMAM – fixed costs
If a profit is reported after subtracting variable costs, costs to market, plus fixed costs, it means a business or specific department is profitable. If it’s negative, the business sees a loss that won’t enable it to pay its bills.
Illustrating CMAM
When it comes to a company producing widgets, the following is already known. Variable costs for production for a single widget are detailed below:
$2.25 for unprocessed inputs
$1.80 firsthand production expenses
$0.50 power
$0.40 freight expenses
$4,500 business equipment rentals
$6,000 factory rent
$30,000 management salary
$10,000 marketing costs
Each widget costs $10, and the business sold 30,000 last year. Therefore, it’s calculated as follows:
Variable Costs = ($2.25 + $1.80 + $0.50+ $0.40) x 30,000 = $4.95 x 30,000 = $148,500
CMAM = $300,000 = $148,500
The next step is to calculate net operating loss or profit: we take CMAM ($148,500), then subtract fixed costs:
$148,500 – ($4,500 + $6,000 + $30,000)
$148,500 – $40,500 = $108,000
Based on that calculation, the company producing widgets realized $108,000 for its net operating profit last year. The next section will discuss how businesses can use this information to improve their operations.
Using CMAM for Business Analysis
Managers use this metric to determine the viability of a product. If there are multiple iterations or options of a product, it can help managers determine which product sells the best and rank them if there are multiple versions of a widget. Businesses can analyze each unit’s contribution margin for each version of a widget to determine which versions provide the greatest option for profitability. Depending on the outcome, the company may choose to produce only the most profitable one or two widgets.
When it comes to the CMAM, businesses that use it for analysis can increase their sales efficiency for the present and future.
Alan F Burke CPA
Understanding Contribution Margin After Marketing
October 1, 2025 · Blog, General Business News
⏱ 3 min read
Contribution margin after marketing (CMAM) measures how much money is generated per unit retailed after factoring in a company’s variable costs, along with marketing costs.
It’s analogous with contribution margin, however, a business must factor in marketing costs the company experiences when publicizing a good to likely consumers with details on the business’ wares. This metric determines how well net sales can satisfy expense obligations and what percentage of net sales may remain to satisfy fixed expenses.
Comparing Variable Versus Fixed Costs
Variable costs, as the name implies, are expenses that rise and fall according to output quantities. Fixed costs, conversely, are expenses that don’t change despite variation of production quantities. Understanding these concepts is helpful when calculating CMAM to see how both types of expenses impact the different calculations.
It can also be determined on a per-unit basis to help a business understand how a single product unit contributes to the company’s comprehensive profits. One can calculate the CMPU (contribution margin per unit) as follows to provide a more granular analysis:
What separates variable costs (including marketing expenses) from the sales revenue is CMAM. The balance is profit along with fixed costs. To calculate if a business saw a net loss or profit, the formula is:
Net Operating Profit = CMAM – fixed costs
If a profit is reported after subtracting variable costs, costs to market, plus fixed costs, it means a business or specific department is profitable. If it’s negative, the business sees a loss that won’t enable it to pay its bills.
Illustrating CMAM
When it comes to a company producing widgets, the following is already known. Variable costs for production for a single widget are detailed below:
$2.25 for unprocessed inputs
$1.80 firsthand production expenses
$0.50 power
$0.40 freight expenses
$4,500 business equipment rentals
$6,000 factory rent
$30,000 management salary
$10,000 marketing costs
Each widget costs $10, and the business sold 30,000 last year. Therefore, it’s calculated as follows:
Variable Costs = ($2.25 + $1.80 + $0.50+ $0.40) x 30,000 = $4.95 x 30,000 = $148,500
CMAM = $300,000 = $148,500
The next step is to calculate net operating loss or profit: we take CMAM ($148,500), then subtract fixed costs:
$148,500 – ($4,500 + $6,000 + $30,000)
$148,500 – $40,500 = $108,000
Based on that calculation, the company producing widgets realized $108,000 for its net operating profit last year. The next section will discuss how businesses can use this information to improve their operations.
Using CMAM for Business Analysis
Managers use this metric to determine the viability of a product. If there are multiple iterations or options of a product, it can help managers determine which product sells the best and rank them if there are multiple versions of a widget. Businesses can analyze each unit’s contribution margin for each version of a widget to determine which versions provide the greatest option for profitability. Depending on the outcome, the company may choose to produce only the most profitable one or two widgets.
When it comes to the CMAM, businesses that use it for analysis can increase their sales efficiency for the present and future.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Not everyone can make large charitable contributions. But there are ways to be charitable without spending your discretionary income while at the same time lowering your tax bill. Even those who can make large donations benefit from the tax advantages of a cashless donation. The following are ideas for cashless contributions to causes you are passionate about.
Tax Rules
The main thing to remember is that charities are not required to pay taxes on donations (cashless or otherwise). This can make your donation more valuable to them than it would be to you. Note, too, that if your itemized deductions are below the Standard Deduction for your tax filing status, gifting a high-value asset can put you over that cap and provide substantial savings on your tax bill.
The IRS sets limits on deductions for non-cash donations. Contributions of appreciated long-term assets such as stocks or real estate are subject to a limit of 30 percent of adjusted gross income, while other types of non-cash property donations have a 50 percent limit. Cash donations, on the other hand, have a higher limit at 60 percent of AGI. Even so, if the value of the contribution is higher than your deduction limit, you may carry over the excess for up to five years, subject to those same AGI limitations.
Non-cash donations are particularly beneficial for donors in a year they receive a windfall or unexpectedly high income.
Securities
If you own highly appreciated stock, you can donate it to a 501(c)(3) charity and claim the fair market value as a tax deduction. You won’t have to pay taxes on the earnings because you gifted them, nor will the charity once the stock is liquidated for its needs. Consider gifting stock to a charity when you rebalance your portfolio to both reduce the potential tax bill on earnings and reposition the overall portfolio to your target allocation.
Equity Compensation
You may have received employer company stock as a bonus or through an Employee Stock Purchase Plan (ESPP). Consider transferring one or more shares to a charity as a donation. Note that with ESPP shares, you need to have held them for more than two years from the grant date and one year from the purchase date to optimize your tax deduction.
Qualified Charitable Distribution
Traditional IRA owners are required to begin taking an annual minimum distribution (RMD) starting at a specific age. As of 2025, the rules are:
72 if born before Jan. 1, 1951
73 if born between Jan. 1, 1951, and Dec. 31, 1959
75 if born on or after Jan. 1, 1960
However, some people may still be working or have a high income for which RMDs place them in a higher tax bracket. What they can do is make a qualified charitable distribution (QCD) up to $100,000,so that all or a portion of their RMD is sent directly to the charity of their choice. While this tactic does not offer a tax deduction, it does satisfy the IRA owner’s RMD requirement, which essentially reduces their income tax burden.
Real Estate
If you purchased or inherited a piece of property, be it a residential home, undeveloped land, a commercial building or rental property, there are benefits to granting it as a cashless charitable donation. The strategy is best optimized if you’ve owned the property for more than one year, enabling you to avoid capital gains taxes and claim a fair market value charitable deduction for the tax year of the gift.
Automobile
Perhaps you have a spare car you never drive but continue to maintain and insure. Instead, consider donating it to a charity. First, ensure that the charity of your choice will accept a vehicle donation. In some cases, a charity may not even require that the car be in working condition, as it may sell or auction it to raise cash. While most charities will arrange to have the automobile picked up, you will need to remove the license plates and sign over the car title to the organization. You can determine the fair market value (to claim as a tax deduction) by researching pricing guides like Kelly Blue Book or Edmunds.
Collectibles/Art
Some folks collect or inherit items they don’t want anymore. Instead of selling them on Facebook, consider donating them to a charity. First, establish a value for the item(s); for items worth more than $5,000,you’ll need to get a qualified appraisal to determine your tax deduction. Also, make sure the charity of your choice will accept the collectible.
Life Insurance
For an individual who no longer needs their permanent life insurance policy, transferring policy ownership to a charity may be more advantageous than surrendering it and paying taxes on the policy’s appreciation. Donating the policy eliminates your tax liability and qualifies for a deduction. The deduction is the lesser of the policy’s cash value or the cost basis (i.e., premiums paid to date).
Another option is to simply change the beneficiary on your life policy to the charity you choose. You won’t receive a tax deduction until the policy pays out after your death, at which point your estate can claim it.
Time
Don’t forget that in many cases you can donate your time instead of money. Seek out charities that need volunteers, from specific skills and expertise to help with cleaning, delivering, and organizing events.
Alan F Burke CPA
Cashless Charitable Contributions
September 1, 2025 · Blog, Financial Planning
⏱ 5 min read
Not everyone can make large charitable contributions. But there are ways to be charitable without spending your discretionary income while at the same time lowering your tax bill. Even those who can make large donations benefit from the tax advantages of a cashless donation. The following are ideas for cashless contributions to causes you are passionate about.
Tax Rules
The main thing to remember is that charities are not required to pay taxes on donations (cashless or otherwise). This can make your donation more valuable to them than it would be to you. Note, too, that if your itemized deductions are below the Standard Deduction for your tax filing status, gifting a high-value asset can put you over that cap and provide substantial savings on your tax bill.
The IRS sets limits on deductions for non-cash donations. Contributions of appreciated long-term assets such as stocks or real estate are subject to a limit of 30 percent of adjusted gross income, while other types of non-cash property donations have a 50 percent limit. Cash donations, on the other hand, have a higher limit at 60 percent of AGI. Even so, if the value of the contribution is higher than your deduction limit, you may carry over the excess for up to five years, subject to those same AGI limitations.
Non-cash donations are particularly beneficial for donors in a year they receive a windfall or unexpectedly high income.
Securities
If you own highly appreciated stock, you can donate it to a 501(c)(3) charity and claim the fair market value as a tax deduction. You won’t have to pay taxes on the earnings because you gifted them, nor will the charity once the stock is liquidated for its needs. Consider gifting stock to a charity when you rebalance your portfolio to both reduce the potential tax bill on earnings and reposition the overall portfolio to your target allocation.
Equity Compensation
You may have received employer company stock as a bonus or through an Employee Stock Purchase Plan (ESPP). Consider transferring one or more shares to a charity as a donation. Note that with ESPP shares, you need to have held them for more than two years from the grant date and one year from the purchase date to optimize your tax deduction.
Qualified Charitable Distribution
Traditional IRA owners are required to begin taking an annual minimum distribution (RMD) starting at a specific age. As of 2025, the rules are:
72 if born before Jan. 1, 1951
73 if born between Jan. 1, 1951, and Dec. 31, 1959
75 if born on or after Jan. 1, 1960
However, some people may still be working or have a high income for which RMDs place them in a higher tax bracket. What they can do is make a qualified charitable distribution (QCD) up to $100,000,so that all or a portion of their RMD is sent directly to the charity of their choice. While this tactic does not offer a tax deduction, it does satisfy the IRA owner’s RMD requirement, which essentially reduces their income tax burden.
Real Estate
If you purchased or inherited a piece of property, be it a residential home, undeveloped land, a commercial building or rental property, there are benefits to granting it as a cashless charitable donation. The strategy is best optimized if you’ve owned the property for more than one year, enabling you to avoid capital gains taxes and claim a fair market value charitable deduction for the tax year of the gift.
Automobile
Perhaps you have a spare car you never drive but continue to maintain and insure. Instead, consider donating it to a charity. First, ensure that the charity of your choice will accept a vehicle donation. In some cases, a charity may not even require that the car be in working condition, as it may sell or auction it to raise cash. While most charities will arrange to have the automobile picked up, you will need to remove the license plates and sign over the car title to the organization. You can determine the fair market value (to claim as a tax deduction) by researching pricing guides like Kelly Blue Book or Edmunds.
Collectibles/Art
Some folks collect or inherit items they don’t want anymore. Instead of selling them on Facebook, consider donating them to a charity. First, establish a value for the item(s); for items worth more than $5,000,you’ll need to get a qualified appraisal to determine your tax deduction. Also, make sure the charity of your choice will accept the collectible.
Life Insurance
For an individual who no longer needs their permanent life insurance policy, transferring policy ownership to a charity may be more advantageous than surrendering it and paying taxes on the policy’s appreciation. Donating the policy eliminates your tax liability and qualifies for a deduction. The deduction is the lesser of the policy’s cash value or the cost basis (i.e., premiums paid to date).
Another option is to simply change the beneficiary on your life policy to the charity you choose. You won’t receive a tax deduction until the policy pays out after your death, at which point your estate can claim it.
Time
Don’t forget that in many cases you can donate your time instead of money. Seek out charities that need volunteers, from specific skills and expertise to help with cleaning, delivering, and organizing events.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Required minimum distributions (RMDs) from traditional IRAs and 401(k)s often become a significant tax burden during retirement. As the percentage of your IRA that must be distributed increases each year, many retirees face higher adjusted gross income and increased exposure to stealth taxes. However, with strategic planning, you can transform RMDs from burdens into opportunities.
Timing Your First RMD
The RMD starting age has changed recently: age 72 for those born before 1951, age 73 for those born 1951-1959, and age 75 for those born in 1960 or later. Your first RMD must be taken by April 1 of the year following when you reach the required age.
While you can delay your first RMD until early the following year, most taxpayers should take it in the year they reach the required age. Delaying means you’ll take two RMDs in one calendar year – your delayed first RMD plus that year’s current RMD – potentially pushing you into higher tax brackets and increasing stealth taxes.
Managing Multiple IRAs
If you own several traditional IRAs, you have valuable flexibility under the aggregation rules. First, calculate the RMD for each IRA separately. Then, you can either take distributions from each IRA individually or combine all RMDs and withdraw the total amount from your IRAs in any ratio you choose, even taking the entire amount from just one account.
This flexibility allows you to rebalance your portfolio, draw down smaller accounts, or meet other financial goals. Just ensure that by December 31, your total distributions equal or exceed the aggregate RMD. Note that inherited IRAs and employer plans like 401(k)s cannot be aggregated and must have their RMDs calculated and taken separately.
Charitable Giving Strategy
One of the most tax-efficient strategies is using qualified charitable distributions (QCDs). If you’re over 70½ and make charitable gifts, taking your RMD as a QCD can reduce your taxable income while satisfying the distribution requirement. This strategy often provides better tax benefits than taking a distribution and then making a separate charitable deduction.
Account Structure Optimization
The tax law allows you to consolidate or split IRAs without tax consequences using direct trustee-to-trustee transfers. Some people prefer multiple IRAs for beneficiary planning, different investment strategies or to keep 401(k) rollover money separate. Others find multiple accounts harder to manage and worry about unequal performance affecting beneficiaries differently.
Consider your specific situation: if you have a qualified longevity annuity contract (QLAC) that delays RMDs until age 85, managing it in a separate IRA might be easier.
In-Kind Distributions
You don’t need to sell assets to generate cash for RMDs. Instead, you can make in-kind distributions by transferring securities directly from your IRA to a taxable account. This preserves your asset allocation and can be particularly advantageous when assets have temporarily declined in value.
With in-kind distributions, the asset’s value on the distribution date becomes your new tax basis. If you believe a depressed asset will recover, distributing it allows the ordinary income tax on the current low value while future appreciation becomes tax-advantaged long-term capital gains. This strategy is also helpful for unconventional assets like real estate or small business interests that are difficult to sell in portions.
Distribution Timing and Amount
You can take RMDs anytime during the year. Some prefer monthly distributions for regular cash flow, others take distributions early to ensure compliance, and some wait until year-end to maximize tax deferral and delay estimated tax payments.
Remember that RMDs are minimums – you can always take more. Consider larger distributions in years when your tax rate is unusually low due to higher deductions or lower income. This reduces future RMDs when your tax rate might be higher.
Conclusion
Strategic RMD planning can significantly reduce their tax impact. By understanding timing options, leveraging aggregation rules, using charitable strategies, optimizing account structures, considering in-kind distributions and timing distributions strategically, you can turn required distributions into opportunities for smart tax and retirement planning.
Alan F Burke CPA
How to Reduce the Burden of IRA Required Minimum Distributions
September 1, 2025 · Blog, Tax and Financial News
⏱ 4 min read
Required minimum distributions (RMDs) from traditional IRAs and 401(k)s often become a significant tax burden during retirement. As the percentage of your IRA that must be distributed increases each year, many retirees face higher adjusted gross income and increased exposure to stealth taxes. However, with strategic planning, you can transform RMDs from burdens into opportunities.
Timing Your First RMD
The RMD starting age has changed recently: age 72 for those born before 1951, age 73 for those born 1951-1959, and age 75 for those born in 1960 or later. Your first RMD must be taken by April 1 of the year following when you reach the required age.
While you can delay your first RMD until early the following year, most taxpayers should take it in the year they reach the required age. Delaying means you’ll take two RMDs in one calendar year – your delayed first RMD plus that year’s current RMD – potentially pushing you into higher tax brackets and increasing stealth taxes.
Managing Multiple IRAs
If you own several traditional IRAs, you have valuable flexibility under the aggregation rules. First, calculate the RMD for each IRA separately. Then, you can either take distributions from each IRA individually or combine all RMDs and withdraw the total amount from your IRAs in any ratio you choose, even taking the entire amount from just one account.
This flexibility allows you to rebalance your portfolio, draw down smaller accounts, or meet other financial goals. Just ensure that by December 31, your total distributions equal or exceed the aggregate RMD. Note that inherited IRAs and employer plans like 401(k)s cannot be aggregated and must have their RMDs calculated and taken separately.
Charitable Giving Strategy
One of the most tax-efficient strategies is using qualified charitable distributions (QCDs). If you’re over 70½ and make charitable gifts, taking your RMD as a QCD can reduce your taxable income while satisfying the distribution requirement. This strategy often provides better tax benefits than taking a distribution and then making a separate charitable deduction.
Account Structure Optimization
The tax law allows you to consolidate or split IRAs without tax consequences using direct trustee-to-trustee transfers. Some people prefer multiple IRAs for beneficiary planning, different investment strategies or to keep 401(k) rollover money separate. Others find multiple accounts harder to manage and worry about unequal performance affecting beneficiaries differently.
Consider your specific situation: if you have a qualified longevity annuity contract (QLAC) that delays RMDs until age 85, managing it in a separate IRA might be easier.
In-Kind Distributions
You don’t need to sell assets to generate cash for RMDs. Instead, you can make in-kind distributions by transferring securities directly from your IRA to a taxable account. This preserves your asset allocation and can be particularly advantageous when assets have temporarily declined in value.
With in-kind distributions, the asset’s value on the distribution date becomes your new tax basis. If you believe a depressed asset will recover, distributing it allows the ordinary income tax on the current low value while future appreciation becomes tax-advantaged long-term capital gains. This strategy is also helpful for unconventional assets like real estate or small business interests that are difficult to sell in portions.
Distribution Timing and Amount
You can take RMDs anytime during the year. Some prefer monthly distributions for regular cash flow, others take distributions early to ensure compliance, and some wait until year-end to maximize tax deferral and delay estimated tax payments.
Remember that RMDs are minimums – you can always take more. Consider larger distributions in years when your tax rate is unusually low due to higher deductions or lower income. This reduces future RMDs when your tax rate might be higher.
Conclusion
Strategic RMD planning can significantly reduce their tax impact. By understanding timing options, leveraging aggregation rules, using charitable strategies, optimizing account structures, considering in-kind distributions and timing distributions strategically, you can turn required distributions into opportunities for smart tax and retirement planning.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Contribution margin after marketing (CMAM) measures how much money is generated per unit retailed after factoring in a company’s variable costs, along with marketing costs.
Required minimum distributions (RMDs) from traditional IRAs and 401(k)s often become a significant tax burden during retirement. As the percentage of your IRA that must be distributed increases each year, many retirees face higher adjusted gross income and increased exposure to stealth taxes. However, with strategic planning, you can transform RMDs from burdens into opportunities.