Windfall Planning Makes Sense for Everyone

5 min read

Windfall Planning, what are Financial windfallsFinancial windfalls are not uncommon. Every year, entrepreneurs who build their businesses from scratch sell them for millions in profit. In 2024 alone, state lotteries paid out a combined $70.2 billion to prize winners. Additionally, over the next 20 years, around $84.4 trillion in wealth transfers are expected to take place, with $72.6 trillion of this going to heirs and the other $11.9 trillion going to charities.

After scrimping and saving for years, a large windfall of money can seem like a dream come true. However, there are many factors to consider when receiving a substantial sum of money all at once. The key to making a windfall last beyond initial purchases is to think about what you want your money to do for you. If it’s enough to substantially change your life, then you should take some time to figure out what you want your new life to look like. The bigger the windfall, the more time and professionals you’ll need to consult to determine how to manage your assets going forward.

The first step is to answer three questions:

  1. What are your short- and long-term financial goals? (And have they – or should they – change after learning about your windfall?)
  2. Who should be involved in the financial decision-making? (e.g., spouse/family, financial advisor, tax expert, estate planning attorney)
  3. What is the nature of the funds to be received? (e.g., cash, investments, property, a business, etc.)

Do not be rash with large sums of money. It can take three months or more to set up certain accounts, trusts, and various strategies for receiving and managing a windfall. Take plenty of time to make decisions and conduct transactions appropriately to ensure they minimize tax liability and meet your short- and long-term goals.

Speaking of which, start out by making a priority list. It’s a good idea to use a cash windfall to meet the first two goals in the list below before considering other options.

  • If you don’t already have one, establish a three to six-month emergency fund in a high-yield, liquid account.
  • Pay off debt such as credit cards, auto loans, medical bills, perhaps even your mortgage.
  • Consider the merits of allocating funds toward a variety of expenses instead of spending it all in one place. For example, consider the impact of appropriating money to investments in your house, your children’s education and retirement. Spreading your windfall across multiple accounts allows those dollars to grow even if you do not continue contributing – getting started with a little is better than having nothing growing toward those goals.
  • Consider how to use the money to make more money. For example, invest in a business or purchase property for rental income and/or equity growth.
  • If you’re thinking of making charitable gifts, consider how you can honor your benefactor (assuming the windfall comes from an inheritance) by donating money in their name. You might be able to offset your own tax liability by transferring a portion of the windfall directly to the charitable entity. Also consider creating your own private foundation or directing a donor-advised fund to manage the assets and donate to specific charities; this tactic enables the assets to continue growing for future charitable donations.

Family Business

Should you inherit a family business or partnership, consult with an experienced tax advisor to decide whether to continue participating in the business interest or even use it as collateral for other investments. This strategy positions the asset for continued growth so you don’t have to cash out and pay taxes on gains in order to use the money.

Lottery or Structured Settlement

If you win big with the lottery, you’ll need to decide whether to receive the assets as a lump sum or an annuity. Be aware that when you take the prize money all at once, the IRS automatically withholds 24 percent of the winnings off the top. Furthermore, if your windfall tops $640,600 for a single filer or $768,700 for a married couple filing jointly (2026), it will be subject to federal income tax at the 37 percent top tax rate. That money also may be subject to state and municipal taxes based on local laws. In some high-income-tax states, that could mean you lose half of the winnings.

If you opt to receive money as an annuity (i.e., guaranteed income spread out over time, such as 30 years), the total payout might be cumulatively higher because it spreads out your tax liability. Depending on your long-term income trajectory, you could avoid the highest income tax bracket. Other windfalls that function like a lottery payout include structured settlements from civil lawsuits (e.g., personal injury, wrongful death)and retirement pension plans.

Depending on the amount of money coming your way, it is highly advisable to consult with financial planning professionals, because how fund transfers are conducted and how much money you withdraw each year can greatly influence your tax bill. It is important to solicit one or more opinions to ensure that your financial moves address both your current and future objectives.

Understanding the EV/2P Ratio

3 min read

What are the EV/2P RatioWhen it comes to raw materials, especially for fossil fuels, it’s essential to evaluate existing and potential production capabilities for such companies. Using the EV/2P Ratio is a powerful tool when evaluating fossil fuel-related companies.

Defining the Ratio

This ratio is calculated by dividing a business’ enterprise value into the company’s reserves. It provides financial analysts, investors and internal business stakeholders with a snapshot of a company’s reserves and the business’ likelihood of preserving operation growth. This standardizes valuations, thereby allowing analysts to compare company-to-company financials.

How to Calculate EV/2P

Enterprise Value (EV) / Total 2P Reserves

Defined as: Enterprise Value = Equity (open market price) + Debt (open market price) – Cash and Cash Equivalents

2P = Proven and Probable Reserves

Illustrating the Calculation

If a company’s capitalization is $300 million and debt consisting of $225 million, along with $30 million for proven reserve value, $20 million in probable reserves, and $25 million in possible reserves, the company’s resulting enterprise value becomes:

$300 million + $225 million = $525 million

The 2P reserves is:

$30 million + $20 million = $50 million

Plugging the numbers into the original formula, it’s: $525 million / $50 million = 10.5x (multiple)

Based on the resulting 10.5 multiple, this ratio provides a current valuation that translates to for every $1 in 2P reserves equals $10.50 of a market valuation.

Reserves are how internal/external stakeholders value the production/growth potential of oil/gas companies. It’s broken down into two categories:

1.) P1 are proven reserves, which are the highest caliber reserves. There’s at least a 9 in 10 percent likelihood (or more) of recoverable reserves. It’s also known as P90.

2.) Probable reserve (also known as P50) has an even chance of either non-recoverability or realized recoverability. This is the next best, but a lesser grade than P1.

These two resource categories are referred to as 2P.

Putting it in Perspective

Depending on the company’s calculated EV/2P Ratio, the business owner or investor can determine a course of action to take.

If it’s higher, it’s more highly valued than its competitors based on the same level of 2P reserves; therefore, the company’s shares are more expensive against its peers. This can give investors pause because other undervalued stocks are more attractive due to a higher likelihood they’ll appreciate.

However, if a company is valued higher, but the company is more efficient or a higher performer, investors also may be interested because its production and earnings justify the higher valuation. That’s why looking at the metric in a silo is not effective.

Debt Concerns

When it comes to debt and analyzing this ratio, fossil fuel businesses are often highly levered since they use massive sums of debt for research and development and continued operations.

Since the EV value looks at debt and equity concurrently, analyzing a company’s capital structure is essential when comparing companies’ valuations. Essentially, if a company has too much debt and if interest rates suddenly increase or it can’t service debt if the price of crude plummets, it may run into debt servicing issues.

While this ratio is effective in providing a level playing field for analytical uses, it’s important to remember that it needs to be used in conjunction with comprehensive financial analysis.

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Understanding the Customer Acquisition Cost

3 min read

Understanding the Customer Acquisition Cost, What is CACThe Customer Acquisition Cost (CAC) measures how much a company spends to obtain new, additional customers. Oftentimes, it’s used with the customer lifetime value (LTV) metric, which also projects the customer’s profitability to calculate the newly acquired customer’s value.

It’s primarily used to measure a business’ sales and marketing departments to figure out their profitability, profit margin and return on investment figures.

How to Calculate

CAC = Sales and Marketing Expense/Number of New Customers

Where: Examples of the expenses include product and service promotion expenditures, special compensation and commissions, regular wage payments, and operating expenses.

The tally of newly acquired customers is simply how many new, unique contracts the business acquired. It’s important to keep the expenses and customer acquisition numbers consistent over the same periods.

Why It’s Important

Business owners and their managers, along with investors, can look at sales and marketing efforts from a return on investment on their expenditures and outcomes. For example, there could be multiple channels that sales and marketing utilize to obtain new customers over a quarter, half-year, or 12-month period (such as email marketing, social media marketing, conferences, etc.). Based upon each channel, the customer acquisition cost is determined by dividing the financial outlay per customer acquired.

From there, each channel can be analyzed to see which one works well and, equally important, which ones don’t work well and either need to be discontinued or modified. Internal stakeholders and external investors (both existing and potential) can look at trends to see if existing management is productive or needs to be replaced with more competent individuals.      

Accounting Considerations

Based on FASB’s Accounting Standards Codification 340-40, businesses are required to document and capitalize incremental costs of securing new customer business if the related expenses are projected to be recouped.

An incremental cost in the scope of obtaining a contract is a cost an entity incurs to obtain a contract that wouldn’t have been incurred if the contract hadn’t been obtained.

While a sales commission (be it fixed or a percentage of a new contract) may be considered an eligible incremental cost to one of its employees, it’s not necessarily always the case. Rather, the true test of whether an incremental cost is capitalizable depends on the subjective interpretation of whether a mandated financial expenditure for an incremental cost is attributed to signing a contract with a new customer.

The following sample situations often require more investigation to determine whether the capitalization of costs is applicable:

  • Equity issuances based upon meeting production and essential function goals
  • Employee compensation according to previous years’ executed contracts
  • Sales commissions allocated over multiple time frames and/or to more than one employee for a single contract.

ASC 340-40 also stipulates the amortization schedule of capitalization costs of obtaining a customer contract on a scheduled timeline that follows the delivery to the customer of the contracted goods or services.

Conclusion

While the customer acquisition cost may be straightforward, when it comes to subjective cases, businesses that have experience with murkier situations are able to make the most of their subjective sales and marketing expenses when navigating the tax and accounting landscape.